OYNA, by CDSS, is designed to improve the instore shopping experience of customers. OYNA platform offers a 360 degree 3D experience of Sherwanis, Shirts & Trousers worn on a digital mannequin at the scan of the barcode corresponding to the fabric selected. OYNA uses complex 3D algorithm to ‘wear’ the respective apparel on the mannequin. OYNA leverages high resolution images of the fabric to be scanned. Further, adaptations of the mannequin allows provision to change it to brand ambassador of choice, if required. Manufacturers stands to gain advantage of OYNA wherein fabric scan made at factory can be leveraged by all retail outlets to offer a refreshing experience to their customers.